We enhance your website's ranking on search engines (Google, etc.), ensuring your business stands out in the crowded digital landscape. In the long run, SEO is one of the most profitable channels for attracting clients.
- Lowering lead cost
- improving ad performance in Google Ads and GLSA to increase leads and sales.
$150,000 in the Home Services niche
Done Right (HVAC, Plumbing & Electrical) is a company offering repair services for HVAC, plumbing, and electrical systems in Spartanburg, USA.
The client reached out after a disappointing experience with a previous Google Ads specialist, where the cost per lead reached $500 and the ads generated many irrelevant leads and robo-calls. The main goal was to reduce the cost per lead to $150.
We’ve been working together for over six months, and below you’ll see the results from the first few months of our collaboration.
The client reached out after a disappointing experience with a previous Google Ads specialist, where the cost per lead reached $500 and the ads generated many irrelevant leads and robo-calls. The main goal was to reduce the cost per lead to $150.
We’ve been working together for over six months, and below you’ll see the results from the first few months of our collaboration.
About the client
Home Services
Google Ads
Goal
Niche
Cost Per Lead
$54
Leads
312
Budget
16К
We enhance your website's ranking on search engines (Google, etc.), ensuring your business stands out in the crowded digital landscape. In the long run, SEO is one of the most profitable channels for attracting clients.
The client didn’t have access to their old ad account, so we created a new one and launched the ads there.
We suggested not limiting ourselves to just Google Search Ads, but also running ads on GLSA (Google Local Service Ads) — a platform specifically designed for local business ads, which is perfect for Home Services.
Our main focus was on plumbing services since this was the client’s priority, while HVAC and electrical services made up about 30-35% of the business.
We structured the ad account around the most relevant search queries. For plumbing services, we created separate ad groups for categories like leak repair, water heater repair, drain cleaning, and more.
We suggested not limiting ourselves to just Google Search Ads, but also running ads on GLSA (Google Local Service Ads) — a platform specifically designed for local business ads, which is perfect for Home Services.
Our main focus was on plumbing services since this was the client’s priority, while HVAC and electrical services made up about 30-35% of the business.
We structured the ad account around the most relevant search queries. For plumbing services, we created separate ad groups for categories like leak repair, water heater repair, drain cleaning, and more.
Process
Cost per Registration
$73
Registrations
536
Our main focus was on plumbing services since this was the client’s priority, while HVAC and electrical services made up about 30-35% of the business.
We structured the ad account around the most relevant search queries. For plumbing services, we created separate ad groups for categories like leak repair, water heater repair, drain cleaning, and more. We segmented the keywords into groups like “plumber,” “plumber near me,” and “plumber Spartanburg.” This allowed us to show highly relevant ads, increasing the likelihood that users would click on our ads. We also used pinned headlines on specific positions to improve ad performance and increase relevance for each specific search query.
We structured the ad account around the most relevant search queries. For plumbing services, we created separate ad groups for categories like leak repair, water heater repair, drain cleaning, and more. We segmented the keywords into groups like “plumber,” “plumber near me,” and “plumber Spartanburg.” This allowed us to show highly relevant ads, increasing the likelihood that users would click on our ads. We also used pinned headlines on specific positions to improve ad performance and increase relevance for each specific search query.
Process
In this project, we focused not only on the cost per lead but also on the number and value of sales. The majority of the calls came through Google Ads, with about a third of the budget allocated to GLSA.
Here are the sales results for the past two months:
October: $9,900 spent, generating $45,700 in revenue.
November: $19,700 spent, generating $53,300 in revenue.
We partnered with this project as traffic specialists, actively contributing ideas to improve offers, landing pages, and sales funnels.
Here are the sales results for the past two months:
October: $9,900 spent, generating $45,700 in revenue.
November: $19,700 spent, generating $53,300 in revenue.
We partnered with this project as traffic specialists, actively contributing ideas to improve offers, landing pages, and sales funnels.
Process
We enhance your website's ranking on search engines (Google, etc.), ensuring your business stands out in the crowded digital landscape. In the long run, SEO is one of the most profitable channels for attracting clients.
Ad Spend: $252,000
Course Sales Revenue: $801,360
ROAS: 318%
Funnel Registrations: 47,683
Cost per Registration: $5.30
These results highlight how a strategic approach to ad management and analytics can drive significant growth and deliver consistent profitability.
Course Sales Revenue: $801,360
ROAS: 318%
Funnel Registrations: 47,683
Cost per Registration: $5.30
These results highlight how a strategic approach to ad management and analytics can drive significant growth and deliver consistent profitability.
Final results
Profit
152K
Budget
16К
Cost per Lead
$73
Leads
536
Fast and easy get customers online
What can we do now for your business? You can get your first free consultation from our team! Fill out the form and wait for our response. We give the first 50 participants of the campaign a free consultation within 24 hours
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