We enhance your website's ranking on search engines (Google, etc.), ensuring your business stands out in the crowded digital landscape. In the long run, SEO is one of the most profitable channels for attracting clients.

Expert Appliance is a company specializing in appliance repair services based in Pittsburgh, USA. The client approached us after spending around $10,000 on advertising with 3-4 different specialists but receiving an insufficient number of leads. While GLSA (Google Local Services Ads) was already running, they needed to improve lead flow through Google Search Ads. By the time they reached out, the client had lost faith in achieving results in this industry.

About the client

Appliance Repair

Google Ads

Goal

Niche

Cost Per Lead

$54

Leads

312

Budget

16К

Before starting, we requested access to the client’s ad account to analyze the current setup and identify key issues. One major mistake was the improper use of keywords — the focus was on the broad term “Appliance Repair”, whereas this niche requires targeting specific problems like “dryer repair” or “dishwasher repair.”

Process

We restructured the ad account and created separate ad groups for each service, such as “dishwasher repair,” “dryer repair,” and “refrigerator repair.”

• If someone didn’t register for the free webinar, we reminded them why they should join.
• If they attended the webinar but didn’t purchase, we showed testimonials and created urgency with limited-time offers like discounts.

This approach reduced lead costs and boosted ROAS by over 100%.

For example

Here are the sales results for the past two months:
October: $9,900 spent, generating $45,700 in revenue.
November: $19,700 spent, generating $53,300 in revenue.
We partnered with this project as traffic specialists, actively contributing ideas to improve offers, landing pages, and sales funnels.
Final Results:

Results

This approach allowed us to track the performance of each category and quickly adjust budgets or pause underperforming groups. Such a structure helped deliver more relevant ads, directly improving the campaign’s results. We also created unique ads for each group, tailored to the keywords, and used pinned headlines to enhance visibility. This ensured highly relevant ads were shown, which significantly boosted conversions.

These results highlight how a strategic approach to ad management and analytics can drive significant growth and deliver consistent profitability.

Over three months of working on this project, we achieved outstanding results: the cost per lead was just $54, and the client was highly satisfied with the outcome. These results once again highlight the importance of a well-structured ad account and carefully crafted ad campaigns.
The client’s website also played a significant role in the success. Having full access allowed us to make adjustments that significantly boosted its conversion rate.

Results

Cost Per Lead

$54

Leads

312

Budget

16К

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What can we do now for your business? You can get your first free consultation from our team! Fill out the form and wait for our response. We give the first 50 participants of the campaign a free consultation within 24 hours

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