In our design process, we focused on reflecting the core values of motherhood — tenderness, care, and warmth. We chose 3D elements as the main design features, adding modernity and depth, making the visual style appealing to a younger audience. The brand colors for the logo and elements were selected to convey lightness and airiness, as motherhood is not just about care, but also about balancing and maintaining harmony in daily life. We developed a unique logo that reflects Mum’s Edu’s mission, and the website design fully aligns with the spirit of the platform, emphasizing accessibility, ease, and comfort in learning.
Process
Online Parenting Courses
Task
Create a logo and branding that reflect the brand's lightness and attract the target audience of new moms.
Niche
Mum's Edu is an online platform offering parenting courses for new moms. The company helps women develop essential skills for baby care, daily planning, and emotional well-being. The client came to us for the creation of a logo and branding that would convey care, warmth, and professionalism.
The logo and visual style we created became the perfect foundation for the Mum’s Edu brand. The design not only emphasized the core values of motherhood but also helped make the platform more recognizable and appealing to its target audience. The website, styled in the brand's colors, creates an atmosphere of ease and care, perfectly fitting the parenting courses. The client was fully satisfied with the results and expressed interest in continuing to work with our team for further brand development.
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