The visually appealing site streamlined client communication and sped up purchasing decisions, positively impacting revenue
The client’s target audience consists of affluent individuals who value simplicity and intuitive design. Considering this, along with the artist’s distinctive style and soft brushwork, we chose a pastel color palette and a minimalist design. These choices were reviewed and approved by the artist. Since the site serves as a showcase, we placed the artist's work at the center of the homepage, displaying prices and providing an option to request orders. This approach highlights the artwork as the main feature of the brand and ensures an effortless user experience. Given that many pieces are custom-made and not always available in stock, we decided against implementing a typical e-commerce cart. Instead, all inquiries will be handled manually, allowing the artist to maintain a personal connection with each client and uphold their bespoke service.
Process
Online Art Sales
Result
Task
Create an elegant and minimalist showcase website highlighting the artist's unique style
Niche
We were approached by a professional artist who sells their work online. The portfolio includes both interior-focused pieces and unique art created on a commission basis.
The website is both aesthetically pleasing and emphasizes the artist’s unique style. Its creation was essential for streamlining communication with potential clients. With the completed showcase and intuitive interface, prospective buyers can now make quicker purchasing decisions, positively impacting the client’s revenue.
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