- Increase brand awareness
- Attract new customers among hookah enthusiasts.
Brand Promotion of Tobacco Products from Scratch
The Polish brand FUMELO, known for its high-quality hookah tobacco products, approached us to help expand into the European market.
As a prominent player in the hookah industry, FUMELO had already earned the trust of its customers, but it didn’t have a presence on social media.
They reached out to us with the task of developing and implementing a social media strategy from scratch, without a budget.
As a prominent player in the hookah industry, FUMELO had already earned the trust of its customers, but it didn’t have a presence on social media.
They reached out to us with the task of developing and implementing a social media strategy from scratch, without a budget.
About the client
Results
These results are especially significant considering the growth was achieved entirely through organic content, reels, and free activities. Thanks to a well-thought-out SMM strategy, a focus on brand style, and high-quality content, the account attracted an audience and boosted the brand’s image, setting up a strong foundation for further social media growth. With this base, we can now effectively run targeted ads and drive traffic to sales through the website.
Tobacco products (Europe)
SMM
Goal
Niche
Total impressions
17,938
people
911
Average reach for posts
110
Average reach for stories
85
Average reach
Conversion rate
7,18%
To design the account, we created eye-catching visuals that align with FUMELO's concept, as well as a custom visual style for the stories.
Our work on the FUMELO account began with a detailed development of the brand's visual identity and image to highlight its uniqueness and stand out in the European hookah market. The main goals were to increase brand awareness, build a loyal community, and launch a completely new account that would attract an audience who values quality and style.
We started with a thorough analysis of the niche and target audience to better understand the needs of potential customers and the interests of followers.
Based on this information, we created an SMM strategy and developed a detailed content plan for the month, allowing us to tell the brand's story from different angles every day. The style of posts and stories we developed harmoniously supported the brand's concept and enhanced its perception.
We started with a thorough analysis of the niche and target audience to better understand the needs of potential customers and the interests of followers.
Based on this information, we created an SMM strategy and developed a detailed content plan for the month, allowing us to tell the brand's story from different angles every day. The style of posts and stories we developed harmoniously supported the brand's concept and enhanced its perception.
Process
Additionally, as part of the initial campaign, we launched a contest in collaboration with a partner, which helped quickly expand the audience and attract new followers. These results highlight how a strategic approach to ad management and analytics can drive significant growth and deliver consistent profitability.
The process
Fast and easy get customers online
What can we do now for your business? You can get your first free consultation from our team! Fill out the form and wait for our response. We give the first 50 participants of the campaign a free consultation within 24 hours
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