We enhance your website's ranking on search engines (Google, etc.), ensuring your business stands out in the crowded digital landscape. In the long run, SEO is one of the most profitable channels for attracting clients.

A cryptocurrency trading online school reached out to us to set up stable traffic through their automated webinar funnel.
Previously, they directed ads to a landing page and then to Telegram, but they faced challenges such as high lead costs, low ROI, and frequent ad account bans, which made traffic unstable.
The school operates in Russian, as it caters to a Russian-speaking audience. Previously, their ads were exclusively targeted at the CIS market, so some visuals in this case study are in Russian.

About the project

Total Sales

ROAS

Targeted Ads

Goal

Niche

318%

$801K

The start of the process

We started by analyzing the existing ad campaigns. The ads were set up without considering the purchasing power of the audience, leading to high budget spend with minimal results.

First steps

The month progress

We launched 10–20 ad creatives for quick testing and added up to 40 new variations monthly.

Tests

We implemented end-to-end analytics and tracked leads and sales daily, making adjustments to improve performance. Maintaining constant communication with the sales team was crucial to understand which audience segments were converting into paying customers.

All creatives were tailored to resonate with the target audience, ensuring we attracted only high-intent leads. We tested various formats—photos, videos, and carousels—to stand out from competitors and keep lead costs low.

First results

Results

Leveraging our 5+ years of experience with international traffic, we focused on the Russian-speaking audience outside of Russia. This shift delivered immediate results:
in the first week, we achieved a 300%+ ROAS.

Retargeting, an often-underestimated tool, played a key role in our strategy. It allowed us to re-engage users at different funnel stages, targeting those who didn’t complete desired actions.

• If someone didn’t register for the free webinar, we reminded them why they should join.
• If they attended the webinar but didn’t purchase, we showed testimonials and created urgency with limited-time offers like discounts.

This approach reduced lead costs and boosted ROAS by over 100%.

For example

Here are the sales results for the past two months:
October: $9,900 spent, generating $45,700 in revenue.
November: $19,700 spent, generating $53,300 in revenue.
We partnered with this project as traffic specialists, actively contributing ideas to improve offers, landing pages, and sales funnels.
Final Results:

Results

Total Sales

ROAS

$801K

318%

Cost Per Registration

$5.30

Ad Spend

$252K

Funnel Registrations

47K

These results highlight how a strategic approach to ad management and analytics can drive significant growth and deliver consistent profitability.

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What can we do now for your business? You can get your first free consultation from our team! Fill out the form and wait for our response. We give the first 50 participants of the campaign a free consultation within 24 hours

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